Artwork by Kelly Sulca Hernandez
Musikfest 2027 poster
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About the Art
We are very proud to show you the official Musikfest 2027 poster created by Lehigh Valley illustrator and graphic designer Kelly Sulca Hernandez.
The Musikfest 2027 poster invites festivalgoers to do more than look—it encourages them to explore. Sulca Hernandez reimagines Bethlehem as a vibrant music city, with performers perched atop amplifiers, speakers and turntables, festivalgoers filling the streets, and hidden details waiting to be discovered. Inspired in part by seek-and-find illustrations and books, Sulca Hernandez said she “wanted the poster to feel interactive, inviting the viewer to search for hidden details, and to represent Musikfest using a fantastical, larger-than-life approach.”
Among the details hidden throughout the artwork is a familiar Musikfest icon: Artie the Owl. Sulca Hernandez also incorporated a collection of mysterious creatures throughout the crowd. Originally envisioned as people wearing mascot costumes, the creatures ultimately became something a little more whimsical. “It’s more fun to view them as creatures enjoying the festival alongside everyone else,” explained Sulca Hernandez.
About the Artist
A Lehigh Valley-based graphic designer, Sulca Hernandez has a background in digital illustration and creative work across media and corporate settings.
