
WORKSHOP INFORMATION
Ray & Heather Yee Digital Classroom | ArtsQuest Creative Factory powered by PPL | 25 W 3rd St, Bethlehem, PA 18015
- One-day Workshop
- Tuesday, December 8
- 6 pm – 8:30 pm
- Ages: 16+
- Visual Arts Class Registration Policy
- Scholarship Information

Visual Storytelling for Social Media (Session A)
A practical workshop teaching participants how to create scroll-stopping content for Instagram, Facebook, and other platforms. Covers content planning, phone photography, basic editing apps, and building a consistent visual identity online.
Carter McKinney
Carter McKinney is the Founder of McKinney Media LLC, a Bethlehem, Pennsylvania-based creative institution specializing in photography, video production, marketing, and media education. Since founding McKinney Media in 2021, Carter has built a contractor network of 20+ creatives and has served clients including Wind Creek Bethlehem, Morgan Stanley, B. Braun, the NAACP, and City Center Allentown. His work has been recognized by the U.S. Congress, the Pennsylvania House of Representatives, and the City of Bethlehem. Carter is also the Host and Executive Producer of The Entrepreneurs Club Podcast on WDIY 88.1 FM and serves on the board of Black Wall Street Lehigh Valley. He is passionate about using visual storytelling to amplify community voices and empower entrepreneurs.