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ARTSQUEST ANNOUNCES NEW DIRECTOR OF COMMUNICATIONS

Nicole Harrell, Director of Communications

Nicole Harrell joins the team at a pivotal time as the organization gears up for a return to large events and arts programming.

BETHLEHEM, Pa. – ArtsQuest has named Nicole Harrell as the organization’s new Director of Communications. Harrell brings a decade of experience in television journalism, as well as tourism and nonprofit marketing, to this new role. Harrell most recently led digital marketing at PBS39, the Lehigh Valley’s public media station. Prior to this role, Harrell served as the station’s Public Relations and Promotions Manager. Previous to that, Harrell worked as the Marketing and Communications Manager for Visit Bucks County, the nonprofit marketing agency for Bucks County, Pa. Before relocating to Pennsylvania, she served as the first Digital Marketing Manager for WAVE 3 News, the NBC affiliate in Louisville, Kentucky (part of Raycom Media, now Gray Television). She also spent time in front of the camera and behind the scenes in news and sports with WHAS-TV (ABC Louisville), ESPNU and LEX 18 News (NBC Lexington). “We are excited to welcome Nicole Harrell to ArtsQuest,” said Kassie Hilgert, President and CEO. “She brings a wealth of experience and a fresh perspective to our already dynamic team. This role will be crucial as the organization continues to innovate and develop new ways to serve our community.” Harrell will be the primary point of contact for all of ArtsQuest’s internal and external communications needs. Harrell and the team will develop strategies, outreach and messaging to preserve ArtsQuest’s rich history and brand and promote future programs and initiatives. “I am honored to join the ArtsQuest team,” Harrell said. “I am passionate about the organization’s mission to increase access to the arts for all and utilize the arts for urban revitalization. I am ready to get to work and do my part to help ArtsQuest succeed for years to come.” Harrell earned her BA in Journalism and Communications from the University of Kentucky and has a Women in Leadership Certificate from Cornell University. She is also an active member of the Greater Lehigh Valley Chamber of Commerce Women’s Business Council board of directors and marketing committee. As ArtsQuest gears up for a busy season of programming and events, please contact Harrell and the communications team for interview requests or inquiries. She can be reached via email nharrell@artsquest.org or by phone 610-332-1342.