NEWS RELEASE
DATE: Jan. 12, 2010
CONTACT: Kassie Hilgert, 610-332-1348 or khilgert@fest.org
CURT MOSEL NAMED NEW ARTSQUEST MARKETING DIRECTOR
BETHLEHEM, PA—ArtsQuest is pleased to announce Curt Mosel as the organization’s new Director of Marketing and Public Relations. Mosel will begin at ArtsQuest on Feb. 1.
As Director of Marketing and Public Relations, Mosel will lead all marketing and public relations initiatives for ArtsQuest and its programs and events, including Musikfest, Christkindlmarkt Bethlehem and the Christmas City celebration, the Banana Factory community arts center and the ArtsQuest Center at SteelStacks, which is scheduled to open in May 2011. His responsibilities will include overseeing all advertising and marketing campaigns, developing initiatives to strengthen ArtsQuest brands, serving as an official media spokesperson for the organization and handling all media buys.
A resident of Allentown, Mosel has extensive experience in marketing, media, ticket sales and event management. In his current position as Marketing Manager for The Morning Call, Mosel is responsible for developing initiatives to enhance advertising, circulation and brand awareness of the newspaper and its Metromix publication. Prior to becoming marketing manager in January 2009, he was a Regional Sales Manager at the paper since October 2007. He also served as Corporate Sales Manager for the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx from June 2001-January 2004, and he was the Director of Tickets Sales for Major League Soccer’s Chicago Fire from September 1999-June 2001.
“With the addition of the ArtsQuest Center at SteelStacks and our future expansion in music, visual arts and educational programming, Curt brings to ArtsQuest a dynamic background in media, sales and event marketing that complements our organization nicely,” said ArtsQuest President Jeff Parks. “He has a proven track record of developing successful marketing and sales initiatives, and we look forward to having his talents and expertise on our staff.”
ArtsQuest Vice President of Advancement Kassie Hilgert said that Mosel has developed an extensive network of local and national contacts that will greatly benefit ArtsQuest and the community as a whole.
“His diverse experience and background will figure prominently in helping us promote new programs, events and opportunities for the public, as well as for our media partners, ArtsQuest members and volunteers,” Hilgert said.
A graduate of the University of Iowa, Iowa City, IA, Mosel earned his bachelor’s degree in communications, with a minor in business administration. He began his professional career as a Ticket Sales Executive with the Minnesota Timberwolves in July 1994 and moved to the Lehigh Valley in 2006. Prior to joining The Morning Call in October 2007, he was Director of Sales and Marketing for the San Clemente, Calif.-based MOBILEMONEY from January 2004-October 2007.
“I’m extremely excited about this new opportunity with ArtsQuest,” Mosel said. “ArtsQuest was one of the first organizations I became familiar with when I moved to the Lehigh Valley, and events such as Musikfest and Christkindlmarkt are highly respected throughout the region and beyond. I am looking forward to being part of this dynamic organization as it prepares to launch the ArtsQuest Center, which will be one of the most unique arts and cultural venues in the nation.”
